You’ve probably seen evidence of it every time you encounter someone aged 18-25 – they’re spending so much time each day staring at their mobile device.
Statistics show time they spend attached to their phone has nearly doubled in three years. In 2012 average use was 1.88hours/day, in 2015 that had increased to 3.26hrs/day.
Those aged 55-65 increased too – from 0.37hrs/day to 0.58hrs/day. (Source: Globalwebindex.net)
So how does this relate to you? Simply put: ensure your online presence is mobile friendly. While the statistics might not directly relate to your target market the point is clear – mobile device usage is growing – fast!
We are in an era where the majority of online activity is taking place on small devices and that majority is growing.
You’ve probably done it yourself, used a mobile device to get some information on a location/event/activity while out and about. If that was someone visiting your website or other online presence and it didn’t give them what they needed they will pick the online service that did. Best online experience will get the result/sale.
One sure way to know is test your online presence yourself. Are you getting the experience on your mobile device that delivers what your visitors are after? Can you read what is on the screen? Get others to do the same.
What is the difference? In the example of a website the visiting browser will submit details regarding the size of screen the viewer has (now you know where that viewer statistical information comes from). Based on that response the web server will deliver what it has to offer – unless it only has one option – then that’s all the viewer will get.
If your website is set to deliver a different look for a variety of screen sizes (or even by device type) then the web server will deliver that experience. Typically it is done using ‘bootstrap’ – an industry framework to deliver your website using a scalable and rules based design.
As touched on, some websites take it to the next level and have a layout/plan/design to suit a particular device or screen size (maybe based on a target market i.e. if you were Apple you’d deliver a unique experience for Apple device users).
Additionally; most modern CMS platforms use responsive technology – which may or may not be utilised by your own site (that’s why you need to test it).Alternatively; if you’d like an obligation free appraisal of your website against the current growing online device trend then send me a message.